Big Data Can Make a Big Difference in Marketing

Big Data Can Make a Big Difference in Marketing

Photograph by Hill Street Studios Here’s a number you don’t hear every day: a quintillion. That’s a 1 followed by 18 zeros; a billion billion; a million trillion. As immense as a quintillion is, IBM (IBM)estimates that each day—every day—the world creates 2.5 quintillion bytes of new data. By comparison, all of the earth’s oceans […]

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Big Data Can Make a Big Difference in Marketing

Big Data Can Make a Big Difference in Marketing

Photograph by Hill Street Studios Here’s a number you don’t hear every day: a quintillion. That’s a 1 followed by 18 zeros; a billion billion; a million trillion. As immense as a quintillion is, IBM (IBM)estimates that each day—every day—the world creates 2.5 quintillion bytes of new data. By comparison, all of the earth’s oceans […]

Read More