Archive by category Marketing

It’s Fall. Time for Retailers to Plan for the Holidays

It’s Fall. Time for Retailers to Plan for the Holidays

Photograph by Peathegee/Gallery Stock Like their larger counterparts, small retailers are already gearing up for the holiday shopping season, which can bring in 20 percent to 40 percent of their annual sales, according to the National Retail Federation. While official holiday sales forecasts are due out soon, early estimates based on import volume at U.S. […]

Read More

The $51 Billion Wedding Industry Toasts a Post-DOMA Bump

The $51 Billion Wedding Industry Toasts a Post-DOMA Bump

Photograph by Glenna Gordon for Bloomberg.com (An earlier version of this story ran online.) On June 24, two days before the Supreme Court’s decision to strike down the Defense of Marriage Act, theknot.com (XOXO), America’s most-trafficked wedding website, released a glossy, digital gay weddings magazine. It features inspiration pictures (check out Antonio and Jason’s “regal […]

Read More

Etsy’s New Rules Open Doors to Bigger Sellers

Etsy’s New Rules Open Doors to Bigger Sellers

Photograph by Jason Larkin/Getty Images Etsy is growing up. The website, born in 2005 as a marketplace for homespun crafts, this month announced guidelines that expand who can sell goods and how they can sell them. Etsy sellers are now free to hire employees, outsource shipping and fulfillment, and use manufacturers to make items they […]

Read More

Ex-U.S. Ambassador Helps Companies Break Into China

Ex-U.S. Ambassador Helps Companies Break Into China

Courtesy Export Now Osprey’s high-end backpacks are available on Tmall.com. Made—and now sold—in China, Brush Buddies’ singing toothbrushes (Replaced with magazine version.) Frank Lavin is a guy with lots of guanxi—which loosely translated means “connections” in Chinese. The Ohio native has served as U.S. ambassador to Singapore, led trade negotiations with China while working at […]

Read More

Startup Designers Stitch Together New Business Models

Startup Designers Stitch Together New Business Models

Photograph by Barbara Nitke/Bravo via Everett Collection Vosovic on Project Runway in 2004 When Daniel Vosovic became the runner-up on the second season of Project Runway in 2006, he had women across the U.S. interested in his clothes. What the designer, then 24, didn’t have: a company to make or sell them. New York Fashion […]

Read More

Because the Customer Is NOT Always Right!

Because the Customer Is NOT Always Right!

Photograph by Reza Estakhrian/Getty Images Restaurant-goers can Yelp (YELP) about high prices and bad service; homeowners can carp about shoddy contractors on Angie’s List (ANGI); ripped-off customers can tattle to the Better Business Bureau. Now small business owners have a place to share opinions of their own: BadConsumers.com. The site’s tagline: “Because the customer is […]

Read More

Does Main Street Need Another Payments System?

Does Main Street Need Another Payments System?

Photograph by GDA via AP Photo EBay’s (EBAY) PayPal, Groupon’s (GRPN) Breadcrumb POS, and Square are vying to reimagine the cash register for Main Street merchants. Boston-based startup Punchey is launching a new payments system today to join the competition. Founded in 2011 by Nathaniel Stevens, who previously founded local online marketing company Yodle, the […]

Read More

Does It Pay to Handle Advertising In-House?

Does It Pay to Handle Advertising In-House?

Courtesy Burnt Impressions In 2008 the Association of National Advertisers conducted a survey of its members and found that 42 percent had established in-house advertising agencies in addition to (or instead of) hiring outside firms. Bill Duggan, the group’s executive vice president, speculated in its blog earlier this year that due to intense economic pressure […]

Read More

New York State Cracks Down on Fake Online Reviews

New York State Cracks Down on Fake Online Reviews

Photograph by Ollo Every butcher, baker, and candlestick maker who has ever contemplated the dark arts of online reputation management should take note: The seemingly benign practice of posting fake business reviews isn’t so benign these days. A month ago Yelp (YELP), sued a San Diego lawyer for planting fake reviews about his solo practice […]

Read More

Growing out of Business

Growing out of Business

Photograph by Philip Habib/Gallery Stock Each year the editors of 24/7 Wall St. publish a list of 10 brands they believe will disappear within the next 18 months. Although the list is not always spot on, its predictions are as shrewd as they are daring. Some of the names slated for demise before 2014 may […]

Read More